Eatigo
Revolutionizing Dining Experiences: From Startup to Asia's Leading Restaurant Reservation App
CHALLENGE
Eatigo, a pioneering restaurant reservation smartphone application, embarked on its journey as a startup. Their challenge was monumental; nobody knew who they were, what they did, or how to use their app. In a crowded market, they needed a way to make a lasting impact and establish their brand.
SOLUTION
Our solution was born from a deep understanding of Eatigo's needs. We crafted a multi-faceted approach designed to introduce Eatigo to Thailand and educate potential users about its functionality. We began by creating a comprehensive video series to promote the brand and provide practical guidance on using the app. The centerpiece was a step-by-step guide showcasing how simple and user-friendly the Eatigo app was.
In addition to the tutorial, we developed a series of scenario-based videos that blended humor with information. These videos effectively demonstrated various scenarios in which the app could be utilized, making it relatable and engaging.
Once the videos were ready, we executed a successful seeding campaign. This campaign harnessed the power of word-of-mouth marketing to generate buzz about this innovative application.
The Result
The outcomes of our efforts were extraordinary. Eatigo's brand ascended to become Asia's premier restaurant reservation app. Since its inception, many competitors have emerged, but none have come close to challenging Eatigo's dominance.
This case study showcases our ability to take a startup with limited brand recognition and propel it to the pinnacle of its industry. Eatigo's journey from obscurity to leadership in the restaurant reservation app space demonstrates the power of effective storytelling and marketing strategies.
