Boots

Leveraging Influencer Marketing to Boost Brand-Owned Product Lines

CHALLENGE

Boots, the renowned international high-street chain of cosmetic products, approached us with a specific challenge: to promote their in-house branded product lines, No.7 and Soap & Glory, in Thailand. The objective was to increase the visibility and desirability of these brands among consumers.

SOLUTION

Our strategic response was built around the growing trend of social media influencers and the immense reach they could provide. Our approach included:
Influencer Selection: We identified a group of highly popular influencers with substantial followings. These influencers had the potential to provide exposure to the Boots product lines.

Creative Content Creation: We devised a creative approach by taking these influencers on a 3-day trip to South Korea. This journey allowed them to review multiple products across various scenarios, providing their followers with engaging content.

Seeding Campaign: After the influencers uploaded their content, we executed a successful seeding campaign. This campaign was designed to promote their content, increase views, and foster engagement among their followers.

The Result

The outcomes of our campaign exceeded all expectations, effectively strengthening the presence of Boots' owned brands in Thailand. The results were nothing short of amazing, showcasing the power of influencer marketing in the modern digital landscape.

This case study highlights the potential of harnessing social media influencers to drive brand visibility and engagement. Boots successfully leveraged influencer marketing to elevate their No.7 and Soap & Glory product lines, effectively reaching and resonating with their target audience in Thailand.