Risland
Pioneering Property Development in Thailand: A PR Success Story
The Challenge
Risland, a well-established property developer known as Country Garden in China, set its sights on entering the Thai market. Their challenge was clear: to introduce the Risland brand in Thailand and create awareness for their new condominium project in Bangkok's Ratchadapisek area.
The Solution
Our strategic approach was twofold, designed to address both challenges seamlessly:
We launched a comprehensive PR Communication campaign aimed at marking Risland's grand entrance into the Thai property market. This campaign employed various channels to introduce Risland as a respected and successful developer, leveraging the reputation they had built as Country Garden in China.
In parallel, we orchestrated an impactful PR and Media event, strategically designed to showcase the Artisan condominium. This event served as a platform to spotlight the development's unique attributes, quality, and value, captivating an audience with discerning tastes.
The Result
The outcomes exceeded expectations, resulting in increased brand awareness and a significant surge in inquiries from potential buyers. The PR Communication campaign effectively introduced Risland to the Thai market, positioning them as a prominent player backed by a strong reputation.
Simultaneously, the PR and Media event successfully shone a spotlight on the Artisan condominium, attracting attention and interest from prospective purchasers and investors alike. These combined efforts not only bolstered Risland's presence but also paved the way for substantial success in Thailand's competitive property development arena.
This case study underscores our expertise in strategically managing PR Communication campaigns and media events, leading to heightened brand awareness and substantial customer engagement. Ultimately, our efforts played a pivotal role in Risland's triumphant entry into Thailand's property market.
