Surak Korean Crab Buffet
Creating Buzz for Bangkok’s Newest Culinary Gem
CHALLENGE
Surak, a traditional Korean crab buffet restaurant, faced the challenge of breaking into the highly competitive Bangkok dining scene. As Thailand’s first and only authentic Korean crab buffet, they needed to quickly build awareness and make a lasting impression on a new customer base. The key challenge was to create a buzz online that would capture attention and position Surak as a must-visit destination for food lovers in the city.
SOLUTION
To help Surak achieve their objectives, we developed a comprehensive digital marketing strategy. Central to this approach was an emphasis on social media marketing, where we created targeted campaigns to highlight Surak’s unique offering of authentic Korean flavors with an exclusive crab buffet. We crafted visually engaging content and promoted it through key social platforms, ensuring that Surak’s brand reached both local diners and tourists in Bangkok. In addition to social media efforts, we launched a series of online advertisements to reach a broader audience. These ads were carefully designed to appeal to individuals seeking premium dining experiences, driving them to engage with Surak’s social media pages and website. To add credibility and boost word-of-mouth marketing, we partnered with well-known food bloggers and social media influencers in Bangkok. These influencers dined at Surak, sharing their authentic experiences with their followers, which helped generate excitement and further boost Surak’s visibility.
The Result
The results were exceptional. Surak’s launch event was a resounding success, drawing in a diverse group of food enthusiasts eager to explore Bangkok’s newest authentic Korean crab buffet. The social media campaigns and influencer partnerships significantly increased brand awareness, reaching thousands of potential customers and creating widespread online buzz. Today, Surak is firmly established as the go-to destination for those seeking an authentic Korean dining experience, with a rapidly growing customer base and a strong presence in the Bangkok dining scene. The restaurant’s unique offering of a traditional Korean crab buffet has made it a standout success, and we are proud to have been part of their journey.
